News
We share our expertise with
On-Line Consultancy Services


What is this?

The market is constantly shifting to remain relevant to the information age. 
At Planlux we aim to share our knowledge and expertise through our Online Lighting Design Consultancy Service.
We serve all types of market professionals, such as Architects, Designers, Consultants, Contractors, M&E engineers, Manufacturers, Investors, and Developers. Our clients can access and benefit from our expertise as fast as a click.


How does it work?

We’ll arrange a quick remote meeting so that we can fully understand your project’s needs, any questions you might have, and which specific lighting techniques (if at all) may be required. Essentially, the initial meeting aims to gather as much information as possible and also to establish a program of consultancy sessions best suited to you and your job’s requirements.

In our Consultancy Session, we will share our knowledge and expertise with you, specific to your needs.
For example:

  • Concept ideas
  • Product suggestions
  • Design solutions
  • Lighting strategy suggestions
  • Lighting control strategy
  • Installation detail assistance
  • Design construction process
  • Daylight related queries
  • Lighting guides & legislation advice

Our consultancy services are intended to provide you with specific information on a “need-to-know” basis, to save you from excessive fees charged for standard full lighting design packages, often containing unnecessary information that may be surplus to requirements.  

What is next?

We’ll contact you to arrange a FREE initial meeting where we will gather as much information as possible to understand what’s required and how we can help. 

After our meeting, we will send you a link for you to book a Consultancy Session with us. You can choose the best time suited to you, for the duration you require. In the link, you’ll also be able to view the booking fee attached to that session; straight up with no hidden additional fees. We’re available 24/7 for our customers, who are situated in a range of different time zones.

Responsibilities

Planlux is an independent lighting design practice with no commitment, alliance or affiliations to lighting manufacturers and suppliers. We’re members of IALD (International Association of Lighting Designers) and bound with association’s Code of Ethics.

In our consultancy session, we will share our knowledge and expertise with you, which will assist you in your recent or upcoming projects. This is not a project design service so Planlux doesn’t take responsibility for Building Regulations compliances


Let us get in touch with you!

Please fill out the form below and one of us will be in touch with you.

https://pipedrivewebforms.com/form/60fbae1042babf96814b40ec7acb62a75455489

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News

Online Seminar: 
Status and Future of the Profession / Industry

A series of career seminars with the theme of “Status and Future of the Profession / Industry” is organized in order to prepare the students for professional life after graduation within the scope of the DAN 301 Career Counseling course carried out in the Istanbul Technical University Electrical Engineering Department. 
In this series of seminars, Doğan Kozan, IALD / Managing Director – Planlux UK will make a presentation on his ‘Lighting Design’ career in the Electrical Engineering profession and the challenges, opportunities, and experiences he has encountered in this way. Our lessons will be carried out via Zoom as Online Education with the pandemic experience.

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Blog

Defenders of Lighting Identity 

Light Identity Design as a Service


What exactly is brand identity? 


What does it have to do with lighting design? 


And how do you create a brand identity without a designed lighting scheme? 


Branding is a long term process including a combination of various aspects.  For a brand, one of the key elements is to define a strategy and feeling about the architectural environment presented as a part of the services given.  From the retail sector to hospitality, from individual spaces to chains in large numbers, national or international, even to the cities itself.

Here, light is the fundamental layer and hidden advantage. Lighting design is a key aspect that communicates directly about the values of any particular brand. The use of light as a branding tool deepens a brand strategy. Do we use it? / How do we use this advantage? 


What do we ‘lighting designers understand from the term ’brand’? 
A brand in its the term what we think when we hear a name. But we as lighting designers have a different way of approach; we generally start thinking of adjusting and balancing the light levels, contrast, scene, visual distraction.   We understand the final visual image of how the light will interact with the color/texture/space. Even sometimes we see nothing but light.

We are ‘The defenders of Brand Identity for our Built Environment’


Communication with Light 
‘Brand communication influences the stakeholders of the company. The stakeholders include employees, customers, investors, and sponsors as they are attached to the brand in the most integrated manner and it is the prime duty of the management to have a communication with them on regular basis about the issues and important matters of the brand. It works as the voice of the brand that strengthens the relationship with the  stakeholders on a long-term basis.’  


The duration of the effect
We can assume that a change in the identity that lasts over 20 years. Because it presents a behavioral change. Change the way of working and communicating. Within a brand perspective, it is similar to creating a corporate brand identity through the generations.


Advantages of good Brand Communication
Lighting today is used as another way of communication and interaction. 70% of all our perception is visual, so let’s make the most of it using this opportunity and tool. ‘Lighting’ is one of the most important and economical ways of emphasizing the visual environment. Which companies try to express this with the combination of the architectural environment as it offers as a brand


A good brand communication;


1-Creates an Impact, 


2-Makes you an authority, 


3-Creates uniqueness, 


4-Improves loyalty,


5- Develops the market. 


In fact, as lighting designers, we dedicate our time and energy to our customers for the design and development of their branding – ‘their communication with light’. 


We carry out this close communication from concept to commissioning whether it is a singular space or one of the branches. When you bring lighting design into the branding, it helps to enhance the reputation by presenting a consistent image. Lighting impacts every aspect of experience and reinforces a perception.



A lighting strategy 


We know that the wrong way of lighting creates a miserable atmosphere.  So we should define what is needed and what to avoid. This we can call a ‘lighting strategy’ 


We define and tailor the lighting strategy unique to the particular brand. 

We are responsible for the visual image making sure that the project is just the way that the design team imagined. This strategy is briefly a mixture of; understanding the brand’s need and message, unifying concept design, efficient (total (min) carbon footprint)-affordable and sustainable specifications, documenting, procuring, fine-tuning, reporting -creating a brand history about lighting.

Understanding what the brand achieves with the acceptance of designed lighting is, in fact, is a new journey. We should turn this into excitement to overcome resistance at different levels. We need to make it as easy going and smooth as possible in terms of changing the old habits.  Example of a strategy booklet for a particular brand.  


Our history for the lighting design for brands started working with Mars Entertainment Group. 

Here you can find some of our selected projects that are provided as ‘Lighting Identity Design Development’ service for; Bimeks (electronic retail chain), MACFit (gym chain), Cinemaximum (cinema chain), Beymen (high-end retail chain), Boyner (high-end retail chain), Kahve Dünyası (coffee shop chain).


A new approach for new generations 

“Energy-efficient lighting” was a common approach/terminology, which was used by the clients to describe what they want from the end product.

But what is the term energy-efficient and why it is not the main aspect of 2020?

More than %90 of ‘energy efficiency’ goals are reached from the day it became a paradigm change since the 1960s. Since then lighting manufacturers have dictated lighting configuring with what they already have, with a limited product range, with the standards defined in laboratories 40-50 years ago, This hasn’t changed for over twenty years.


The question should not be “We would like to change the old lighting” now.  It should be ‘Let’s enhance our customer experience.” For that, we need to educate our customers.


When light and branding work together well, people can easily differentiate one from the other brands without realizing it. Lighting and branding represent creating a perception in someone else’s mind. Branding is not just about a logo and how something looks on a screen. The light and brand tie-in and have resonance when it reinforces a customer’s complete experience. It is always the finer details. A brand cannot ignore them. 


Lighting designers manage brands through their knowledge of how light behaves and integrates into our built environment. 


Lighting designers are crucial for brands to defend their identity  



Korhan Şişman / Planlux, 2019 

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Blog


Natural Light

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Lighting designer’s main source is natural light. Sun is a natural source and it has sustainable unlimited energy. In this article series, we want you to inform about natural light more. Let’s begin with ‘What is Natural Light’.

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Light inspires us and enriches the spaces. The ever changing presence of natural light in a building is delightful and inspiring. Natural light tells us about the weather,  the time of day, and satisfies other deeply rooted in our psychological needs. Simply ‘Natural light can enhance architecture, improve the way people feel.’

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Please read about how leCorbusier has played masterfully with orientation, openings and textures to create kinetic architecture with daylight.  

https://www.archdaily.com/597598/light-matters-le-corbusier-and-the-trinity-of-light


“Architecture appears for the first time when the sunlight hits a wall.
The sunlight did not know what it was before it hit a wall.”
― Louis Kahn


The benefits of natural light are so valuable that we often have to discuss the health and economic related aspects.  Some searches in 2000’s  in numerous schools and retail stores in USA indicated that quality daylight does enhance the learning (measured by academic test scores) and shopping (yearly growth in scales).  As lighting designers we often ‘try’ to mimic these feelings with artificial light.  

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Nowadays with the development of light sources, high end control systems powered with connected technologies, we can easily and more ‘economically’ focus on some applications such as color temperature, light colors and intensity changes in our built environments. But we have strong doubt because we realise how little we really know about light and how we perceive it, we behave accordingly.    This is a discomforting topic; A way of using ‘latest’ technology in both artificial and natural lighting systems has become a ‘necessity’.

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Lets focus on the natural and learn more about how we can benefit from daylight more.

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Natural light in buildings can provide ambient illumination which will reduce the usage of electric light. This lowers energy consumption and reduces the generation of ‘pollution’. These benefits alone often are sufficient justification to include natural light in a building’s design. Great lighting design also relies on using natural light effectively.  

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We have really great samples daylight architecture throughout our civilizations. We need to re focus on them.
Unfortunately, there are many unsuccessful buildings which are designed with misapplication of natural light. Sometimes, natural light can be difficult to control. It can cause of result as excessive heat gain, uncomfortable glare, and degradation of artwork and materials. Building orientation is too often ignored, facades and openings are designed without regard to daylight.

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To successfully design with natural light, place the light where needed. Avoiding disturbing contrasts, glare, unwanted heat gain is possible with focusing on the design considering natural light.  The integration of natural light and artificial light into buildings can create delightful luminous environments.

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The primary objective of natural light where we will define as ‘daylight systems’ is to maximize use of daylight for buildings.  To use daylight effectively first assess its availability. The quantity and quality of light available for illumination in a building are determined by the regional climatic conditions. Available daylight patterns are modified by factors such as adjacent landforms, vegetation and structures.The varying light conditions different perceptual environments and architectural responses.

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Three basic sources of natural light are:
Daylight,
Sunlight,
Reflected Light  
Next article: “Sources of Natural Light; Daylight”.

Sources:

Book: Architectural by M. David EgLighting an and Victor W. Olgyay (2nd Edition)

https://www.haaretz.com/middle-east-news/turkey/.premium.MAGAZINE-istanbul-salutes-a-great-jewish-american-architect-1.5824778

http://antinousgaygod.blogspot.com/2016/04/hadrians-pantheon-becomes-sundial-for.html

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