Client Borusan Otomotiv AŞ Architect Borusan Arch. Team & Proneta Electrical Engineer Proneta Electrical Contractor Ayken Elektrik Interior Design Borusan Arch. Team Project Manager Borusan Arch. Team Location Ankara, Turkey Year 2023
In the evolution of the Ankara Borusan showroom towards the ‘Retail Next’ concept, lighting takes center stage. The goal is clear: to create an environment where customers feel welcomed and truly at home as they explore the exquisite world of BMW cars, motors and service.
In achieving this vision, our lighting design concept was pivotal. We knew that exceptional lighting could not only enhance the visual appeal of the vehicles but also play a profound role in setting the right mood for an unforgettable customer experience.
Overcoming Height Challenges with Precision Lighting
One of the initial challenges we encountered was the height of the space. To ensure every vehicle received the spotlight it deserved, we employed powerful high CRI cut-off reflectors in conjunction with various LED luminaires. These precision lighting solutions were strategically positioned to ensure optimal visual performance on each and every vehicle, regardless of its placement within the showroom.
The result? A symphony of light and shadow that not only highlights the sleek curves and impeccable details of the BMW lineup but also immerses visitors in a dynamic and engaging visual experience. Whether it’s the iconic lines of the BMW 3 Series or the bold presence of the X5, our lighting design allows every vehicle to shine.
Creating Personalized Atmospheres with Decorative and Technical Lighting
But ‘Retail Next’ isn’t just about the cars; it’s about the people. We understand that a true automotive journey is not merely transactional but deeply personal. To facilitate this connection, we integrated various decorative and technical lighting details throughout the showroom.
Every space where people connect with each other or engage with the cars is thoughtfully illuminated to create a more intimate and personal atmosphere. Whether it’s the lounge areas where customers discuss their dream BMWs or the interactive zones where they delve into the technicalities of the vehicles, our lighting design ensures that every moment is enriched by the perfect balance of aesthetics and functionality.
The play of light and shadow, combined with a sophisticated choice of decorative fixtures, transforms the showroom into a place where customers don’t just explore cars but truly experience them.
You’ll discover the intricacies of how lighting design brings the ‘Retail Next’ concept to life. From overcoming height challenges to enhancing customer connections, the lighting in this Ankara BMW showroom is more than just illumination; it’s the guiding force behind an automotive retail transformation.