Beymen İzmir İstinyePark

Planlux participated in developing the lighting scheme for Beymen İzmir İstinyePark, interior design by Universal Design Studio, Beymen Design Team.
Since its location is Izmir, the design team preferred to examine the historical architect of this region. Symrna, with its former name, is the pearl of the Aegean, the meeting point of the deep blue Aegean Sea with the opposite shore, the land where Ephesus comes to life, and this is a location where the warmth and the feeling of the holiday region increase. We have seen that the material choices greatly affect the customers' feeling of being away from the city's seriousness and feeling spacious during shopping. The lighting scheme calmly follows these textures and themes, reinforcing the message.

The lighting scheme is consisting a sophisticated luminaire and lighting detail range working together in harmony. Highly adjustable lighting system relays mainly on high cut-off track spots and downlights with different beam angles, equipped with high CRI chips to guarantee the visual enhancement for guests to have a comfortable and longer shopping experience. Linear lighting details balance the contrast for the depth and give a softer feeling to vertical surfaces. The entrance floor is mostly defined with masculine geometrical details, while the lower ground is more organic and feminine curvy lines where light becomes one of the main mediums. Wall details also help to define and differentiate the areas. Furniture details help visitors perceive the details and textures better on a closer scale. Large luminous ceiling installation on the elevators mimic the feeling of Egean sun and winds.
If the lighting scheme delivers what is targeted, there is usually a strong architectural concept, successful design management, and high-quality contractors behind it - that also shows the will to ensure the complicated coordination of different teams- during the project. Beymen Design team has known the contribution of lighting to corporate identity and brand perception and investing in lighting design for many years.
We feel lucky to work on this project.

Photos: Barbaros Pakar - Pakart




Universal Design Studio, London


İzmir, Turkey


DPI Architecture & Interior Design, Istanbul